I’m Boomer Sassmann — product designer, WordPress strategist, and builder based in Asheville, NC. I’ve spent nearly 20 years helping 500+ businesses with web strategy, and I teach 40+ classes a year on WordPress, AI, and digital marketing across Western North Carolina.
I run Big Boom Design (WordPress agency), Lorain.ai (AI tools and automation), and Big Boom Moto (adventure motorcycles). I also build things with my hands. Laser cutting, auto and moto, fabrication. If it can be designed and made, I’m probably interested.
What to expect here
This is where I document what I’m building, learning, and experimenting with — mostly at the intersection of AI, web development, and design. No product launches. No hustle content. Just honest notes from someone who builds things for a living and can’t stop starting new projects.
Why subscribe?
If you’re curious about how AI is changing the way small businesses and independent builders work — not in theory, but in practice — this is that perspective. Free, no spam, straight to your inbox.
